Toggle menu

Hurrah for Shippam's

Exhibition opening 12 July 2025

Hurrah for Shippams

Shippam's: A Chichester Brand

Admission is free, with donations welcome.

Behind every jar of potted paste was a person, a story - and a city. This summer, one of Chichester's most iconic names steps back into the spotlight in a brand new exhibition exploring the history, impact, and legacy of Shippam's.

From humble beginnings in 1786, Shippam's grew from a family grocer into a nationally recognised food manufacturer - all while remaining proudly rooted in Chichester. Best known for their meat and fish pastes, the company was a household name for generations. But their story goes far beyond the contents of a jar.

Alt text: Vintage Shippam’s advertising display shaped like a black spade with red and green accents. The text reads “SHIPPAM’S – THE ACE OF PASTES.”
Alt text: Colourful advert for Shippam’s Seafood Spreads in a tin with a zip-top lid. Text includes “NEW! SHIPPAM’S Seafood Spreads – FULL OF SEA-FRESH FLAVOUR,” with varieties like Crab & Salmon and Salmon & Mayonnaise.
Alt text: Retro advert featuring a woman serving Shippam’s Chicken Supreme to two smiling children. Bold orange text says “Give them chunks of chicken in a savoury sauce,” with product details and pricing beneath.
Alt text: Promotional poster for a Shippam’s children’s competition offering “300 CHILDRENS PARTIES TO BE WON.” Features a lively children’s party scene with hats, balloons, and colourful table settings.
Alt text: Bold red and yellow advert for “BARGAIN CHRISTMAS WRAPPINGS FROM SHIPPAMS.” Includes festive illustrations of wrapping paper, gift tags, and labels, with a price of only 2/11. Text encourages customers to “Please take a leaflet.”

A Story of Family, Community and Innovation

Thanks to a £44,593 Unlocking Collections Grant from Arts Council England, The Novium Museum has been working with volunteers and the community to research Shippam's extraordinary advertising archive. The result is a vibrant, nostalgic, and at times surprising exhibition that explores not just what Shippam's made, but who they were - and why the company meant so much to so many.

Work, Life - and Lifelong Loyalty

Shippam's was more than just a workplace. Known for looking after their staff, the company became a cherished local employer. Generations of families worked there. School-leavers found lifelong careers. Couples met in the social clubs. Loyalty ran deep. For many, it wasn't just work - it was family.

Selling the Sandwich

Shippam's was also a trailblazer in advertising. Among the first UK companies to harness the power of television commercials, they used charm, humour and catchy jingles to capture the public imagination. Their marketing reflected ideas of family, gender and taste throughout the 20th century.

Step Inside the World of Shippam's

This exhibition brings the Shippam's story to life through rarely-seen photographs, quirky adverts, colourful packaging and real objects from life on the factory floor. You'll hear from the people who worked the lines, packed the jars and operated the switchboards - their voices captured through brand new oral histories. Visitors can even explore archaeological finds from the old East Walls factory site.

Family-Friendly Fun

Children can get hands-on with interactive drawers, explore a play shop, follow labels created for children and enjoy themed activities including dressing up within the exhibition. A programme of free family days will run throughout the summer holidays, featuring Shippam's-inspired craft sessions.

A Slice of Chichester History

From turtle Soup and calves feet in jelly to Chicken Supreme and pizza paste, this is a story of invention, identity - and the enduring power of a good sandwich.

Whether you remember the jingles, worked at the factory, or are simply curious about one of Chichester's most recognisable names, this exhibition offers something for everyone. Come and uncover the story of the city's "Ace of Pastes" - and rediscover a slice of history that's anything but bland.


 

 

Share this page

Facebook icon Twitter icon email icon

Print

print icon